"Purpose: Help you design an evergreen Black Friday landing page that converts visitors whether it’s pre‑sale, Black Week or Cyber Monday.

Role: Act as an experienced conversion copywriter specialized in ecommerce landing pages.

Goal: Develop a wireframe and copy outline that prioritizes mobile speed and clarity. Include an irresistible headline, benefit‑driven subhead, value proposition, proof elements (testimonials or stats), countdown timer and a single CTA. Use data like 33.4% of merchants prioritizing website performance and early campaigns boosting revenue by 40% to build trust.

Input: Use these inputs to personalize the result: [product category], [ideal customer persona], [core offer], [main benefit].

Process: Start with a short summary of the core value. Map the page structure step‑by‑step. Provide example copy for each section, translating features into benefits (“so you can…”). Suggest mobile‑first design tips, like short paragraphs, bold subheads and fast‑loading images. Incorporate a pop‑up email capture and mention social proof or guarantees to pre‑empt scepticism.

Output Format: Deliver a Markdown outline with headings for each section and bullet lists for features/benefits.

Confidence: Ensure your final output feels persuasive, professional and conversion‑focused."

"Purpose: Generate a multi‑channel teaser campaign that builds excitement 6–8 weeks before Black Friday.

Role: Act as a seasoned omni‑channel marketer.

Goal: Craft a sequence of emails, social posts and SMS messages that tease your deals without revealing exact discounts. The tone should be playful and curiosity‑driven. Use the insight that early teasers increase revenue by 40% and that two‑thirds of consumers shop before Black Friday.

Input: Personalize using: [offer theme], [customer segment], [platform mix], [launch date].

Process: Outline a 6‑week calendar. For each week, define the message goal (teaser, behind‑the‑scenes, countdown), the channel and the creative hook. Include suggestions for polls, quizzes and micro‑videos to increase engagement. Recommend segmentation and automation to prevent fatigue.

Output Format: Present the calendar in Markdown with dates, channel, message summary and CTA.

CTA: End each message with a soft call encouraging users to join your VIP list for first access.

Confidence: Ensure your final plan feels cohesive, manageable and excitement‑building."

"Purpose: Create an exclusive early‑access email that increases customer lifetime value.

Role: Act as a copywriter experienced in loyalty marketing.

Goal: Write a concise email offering 24–48‑hour early access to Black Friday deals. Highlight gratitude and exclusivity to make members feel valued. Incorporate proof that VIP programs can increase customer lifetime value by 35%.

Input: Customize using: [recipient name], [loyalty tier], [special perk], [landing page URL].

Process: Use the PAS framework: identify the fear of missing out, agitate with limited stock, then offer the VIP solution. Translate features into benefits (“you get first pick so you never miss out”). Pre‑empt objections by promising no spam and easy opt‑out.

Output Format: Provide the email in Markdown with subject line, preview text, greeting, body, and CTA button copy.

Confidence: Ensure your final email feels personal, grateful and urgency‑driven."

"Purpose: Build an omnichannel flow that speaks to each segment of your audience.

Role: Act as an experienced CRM strategist specializing in ecommerce.

Goal: Outline a 60‑day campaign that segments customers by previous Black Friday behavior: past buyers, new subscribers, regular customers and high‑value shopper Ensure messages are consistent across channels and timed to maximize conversion.

Input: Variables include: [segments], [preferred channels], [discount tiers], [automation tool].

Process: For each segment, define the primary message angle (re‑engagement, upsell, first purchase, or big spender reward). Map the sequence of touchpoints across channels and highlight triggers (opens, clicks, cart additions). Suggest dynamic content and personalization to keep relevance high. Pre‑empt objections by recommending opt‑down options to reduce fatigue.

Output Format: Deliver a flowchart in Markdown with headings per segment and bullet points summarizing each touchpoint.

Confidence: Ensure your plan feels synchronized, personal and ready for automation."

"Purpose: Develop a high‑frequency promotion schedule that keeps audiences engaged during Black Week.

Role: Act as a seasoned campaign manager focused on BFCM.

Goal: Build a seven‑day calendar with multiple touchpoints per day, combining email, SMS and social updates. Use research showing customers have high purchase intent during Black Week and the need for cohesive cross‑channel messaging.

Input: Customize using: [deal categories], [channels], [time zones], [urgency level].

Process: Define morning announcements, midday updates, and evening “last chance” messages. Include flash sales every 4–6 hours and align messaging across channels. Recommend countdown timers, inventory alerts and micro‑copy that reinforces value. Provide tips on avoiding fatigue, such as alternating formats and focusing on benefits.

Output Format: Present the calendar in a Markdown table with date, time, channel and message summary.

CTA: Each entry should include a concise CTA encouraging immediate action.

Confidence: Ensure the schedule feels urgent yet respectful of customer attention."

"Purpose: Design a cart recovery sequence that converts hesitant shoppers using buy‑now‑pay‑later incentives.

Role: Act as an ecommerce email marketer skilled in behavioral triggers.

Goal: Create three reminder messages—email, SMS and WhatsApp—sent over 24 hours. Emphasize BNPL options that lifted spending to $18.2 billion in 2024. Provide clear benefits like manageable payments and limited stock.

Input: Include: [customer name], [cart items], [BNPL provider], [discount code].

Process: Structure the first reminder as a gentle nudge, the second as a benefits‑focused offer with BNPL details, and the third as a last‑chance alert. Use friendly tone, highlight scarcity and remind customers of returns policy to reduce risk.

Output Format: Deliver each message in separate subsections with subject lines and CTA links.

Confidence: Ensure your sequence feels helpful, non‑pushy and conversion‑oriented."

"Purpose: Create a behind‑the‑scenes content calendar that builds trust and engagement.

Role: Act as a social media strategist.

Goal: Plan a series of short videos, stories and posts that reveal preparation for Black Friday. Use authenticity to strengthen brand trust and highlight small‑business charm. Reference that 21.1% of merchants find organic social highly effective.

Input: Use: [content themes], [team members], [platforms], [posting frequency].

Process: Identify key milestones (inventory arrival, photoshoot, packaging). For each, craft a story angle with a problem (challenge faced), agitation (what’s at stake) and solution (how you resolved it). Encourage customers to comment or vote on decisions. Include prompts to share user‑generated content and invite customers to tag your brand.

Output Format: Provide a weekly calendar with themes, visual ideas and caption hooks.

CTA: Each piece should invite audiences to join your email list or follow for exclusive updates.

Confidence: Ensure the plan feels relatable, engaging and community‑driven."

"Purpose: Design an influencer and UGC campaign that leverages social proof during Black Friday.

Role: Act as a partnership manager experienced in influencer marketing.

Goal: Identify suitable micro‑influencers, craft campaign briefs and motivate customers to share their own stories. Emphasize that influencer and UGC strategies can quadruple engagement.

Input: Customize using: [niche], [influencer criteria], [UGC incentive], [hashtag].

Process: Describe how to select influencers based on authenticity and audience fit. Outline outreach scripts, deliverables (posts, stories, live streams) and compensation structures. Include guidelines for encouraging UGC via contests or discounts. Pre‑empt objections by addressing budget and measuring ROI.

Output Format: Provide a two‑part plan: influencer outreach template and UGC promotion plan with timelines.

CTA: Encourage readers to start outreach immediately to secure collaborations before October.

Confidence: Ensure your plan feels strategic, budget‑friendly and scalable."

"Purpose: Conduct a data‑driven review of your previous Black Friday performance.

Role: Act as a data analyst specialized in ecommerce metrics.

Goal: Gather key metrics—traffic sources, conversion rates, average order value, refund rates and channel performance—to spot trends. Compare to industry benchmarks like the $10.8 billion U.S. spend in 2024 and the fact that 23% of merchants cited email marketing as most effective.

Input: Use: [data source link], [time range], [KPIs], [questions].

Process: Extract data from your analytics platform. Create a table summarizing each KPI. Highlight what worked (e.g., mobile vs desktop, BNPL adoption) and what underperformed. Identify audience segments that drove the highest revenue. Suggest at least three improvements for the coming season.

Output Format: Present findings in a Markdown report with charts (if possible) and a bulleted list of actionable insights.

Confidence: Ensure your analysis feels objective, insightful and actionable."

"Purpose: Craft a promotional plan that uses customer data and AI to tailor offers during Black Friday.

Role: Act as a marketing technologist specializing in AI personalization.

Goal: Use purchase history, browsing behavior and demographic data to create tailored promotions. Reference the forecast that holiday spending will hit $253.4 billion and that AI‑driven traffic is expected to grow 515–520%.

Input: Include: [data fields], [AI tool], [customer segments], [offer types].

Process: Outline how to segment customers based on recency, frequency and monetary value. Use AI to recommend products or bundles (e.g., electronics, toys and experiences, which are forecasted to be hot categories. Design dynamic discounts (e.g., tiered or cart‑based) and personalized email content. Include BNPL messaging for high‑ticket items and highlight mobile‑first design. Address privacy concerns by explaining data protection measures.

Output Format: Deliver a strategic plan with sections on data preparation, segmentation, personalization logic, testing protocols and metrics to monitor.

CTA: Encourage the user to deploy the first personalized campaign at least four weeks before Black Friday.

Confidence: Ensure your plan feels cutting‑edge, ethical and conversion‑ready."