The Future of Search: How LLMs Are Rewriting the Web

Why?

LLM search is already reshaping how we find and trust information online. Traditional SEO relied on ranking links, but large language models like ChatGPT, Perplexity and Gemini now deliver direct answers. For AI‑curious solopreneurs, this shift means new visibility opportunities—and new rules. Understanding them now keeps you ahead

Our Partner Today

Kickstart your holiday campaigns

CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.

With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.

Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.

Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Holiday performance starts now.

Search has always been about connecting people with information. For decades, Google dominated that role. Large language models (LLMs) are changing the game: instead of showing lists of links, they provide direct, context‑rich answers. This is not speculation—AI‑referred sessions grew from 17 ,076 to 107 ,100 between January and May 2025, a 527 % increase. Some SaaS sites already see more than 1 % of all sessions coming from LLMs. For solopreneurs, this shift poses a challenge: traditional SEO tactics won’t guarantee visibility. LLMs pull in whatever content best answers the user’s question, regardless of page rank.

To adapt, start measuring AI traffic today. Use UTM parameters to tag URLs accessed by ChatGPT, Perplexity and other platforms. Monitor spikes in “direct” traffic and annotate any content surfaced by AI. Structuring content for LLMs matters too: clear headings, bullet points, FAQ sections and strong summaries help models extract relevant snippets. Finally, shift your mindset from “ranking” to “being selected.” LLMs reward relevance, clarity and trust signals. Audit your existing content to ensure every page—from blog posts to product descriptions—is conversation‑ready.

Our Second Partner Today

AI voice dictation that's actually intelligent

Typeless turns your raw, unfiltered voice into beautifully polished writing - in real time.

It works like magic, feels like cheating, and allows your thoughts to flow more freely than ever before.

Your voice is your strength. Typeless turns it into a superpower.

Download for Mac today

Conclusion:

LLM search isn’t a distant trend; it’s happening now. By tracking AI‑driven sessions, restructuring your content and focusing on being selected rather than ranked, you build resilience and visibility. Solopreneurs who adapt early will capture attention and trust while others cling to outdated SEO playbooks. Stay bold and prepare for a world where helpful answers trump blue links.

And if you found this helpful, share it with a friend who could use a ChatGPT power-up – because everyone deserves to master their AI sidekick! 🤖💡

Share this article with a friend!

Thanks for sticking with us to the end!

We'd love to hear your thoughts on today's email!

Your feedback helps us improve our content

⭐⭐⭐Superb
⭐⭐Not bad
⭐ Could've been better

Not subscribed yet? Sign up here and send it to a colleague or friend!

See you in our next edition!

Tom